Restaurant Marketing ROI Calculator
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AI-Powered ROI Calculator
📊 Campaign Data
Total amount spent on ads, promotions, agency fees
Number of first-time customers from this campaign
Average check size per customer visit
Percentage of revenue that becomes profit after food & labor costs
Percentage of customers who return within 6 months
How often returning customers visit monthly
📈 Campaign Analytics
Gross Revenue
ⓘ
$0
💰 Gross Revenue = New Customers × Average Sale
Total sales before any costs. Shows campaign's top-line impact.
Total sales before any costs. Shows campaign's top-line impact.
Gross Profit
ⓘ
$0
💵 Gross Profit = Revenue × (Profit Margin ÷ 100)
Actual money you keep after food, labor, and operational costs.
Actual money you keep after food, labor, and operational costs.
Marketing ROI
ⓘ
0%
📊 ROI = ((Profit − Spend) ÷ Spend) × 100
Positive ROI = Campaign is profitable. Negative = You're losing money.
Positive ROI = Campaign is profitable. Negative = You're losing money.
Customer LTV
ⓘ
$0
💎 Lifetime Value (LTV) = Avg Sale × Margin × (1 ÷ (1 - Retention)) × Monthly Visits
Total profit a customer brings over their lifetime with your restaurant.
Total profit a customer brings over their lifetime with your restaurant.
Break-even Point
ⓘ
0 customers
🎯 Break-even = Spend ÷ (Avg Sale × Profit Margin)
Number of customers needed to recover your marketing investment.
Number of customers needed to recover your marketing investment.
Status
ⓘ
—
📈 Campaign Status
• Excellent: ROI > 50%
• Good: ROI 20-50%
• Profitable: ROI 0-20%
• Loss-making: ROI below 0%
• Excellent: ROI > 50%
• Good: ROI 20-50%
• Profitable: ROI 0-20%
• Loss-making: ROI below 0%
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AI-Powered Insights
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